Serge

We are delighted to unveil Cyrus Highsmith’s latest design in time for end-of-year celebrations, in a simultaneous release for the desktop and web.

Highsmith is known for his all-around workhorse families, but sometimes he lets loose the reins and raises a show pony. Serge is just that: a frisky, acrobatic face that dashes off decorative blurbs, signs, and headlines with a lively, angular zest. The family has three weights, from Regular to Black, but all are equally light on their feet.

Serge recalls the rich lettering tradition of France (think Roger Excoffon’s Mistral) but combines it with a truly contemporary flavor. Some might not even call Serge a script but rather an informal sans serif. Unconnected and angular, with straight terminals, it is less calligraphic and closer to sign painting and shop-front lettering.

With the FB Extended Latin character set, Serge is fluent in all major languages and dialects written with the Latin alphabet. And if you want to add some extra flair, the optional set of swashes comes in handy.

Bonjour, Serge!

For all things Highsmith, be sure to keep tabs on Cyrus’s tumblr blog where he regularly posts an eclectic array of drawings, sketches, doodles, and prints. There you’ll get a glimpse into his highly imaginative visual world. You might even run across a sneak preview or two of font ideas in development. Monsters and Critters and Letters, oh my!

As 2012 draws to a close, all of us here at The Font Bureau wish you and yours a peaceful, joyous holiday season. We also extend our warmest thanks to all our loyal clients, customers, and partners — we couldn’t do what we do without your support. Thanks for another wonderful year. Happy Holidays and Best Wishes for a prosperous new year!