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Readability Series
The Font Bureau Readability Series is not for sale online, please call for ordering information - 617.423.8770
Readability of text types has proven a longstanding challenge to type and newspaper designers as changes in design, taste and technologies have continued from the last century to the present day. Though everything from good writing to the skilled use of paper, ink, press speed and pressure have a great deal to do with the readability, there is a still the fundamental challenge in how to best create, select and compose the type itself. Since 1989 Font Bureau designers have designed custom text types for newspapers. When The Poynter Institute for Media Studies held conferences on the topic of newspaper readability in 1990 and 1994, it brought together many outstanding newspaper and type designers to study and address the specific issues of newspaper typography. What was determined in those conferences was that there were some papers that would never change, always using their own custom fonts, but the majority of newspapers would change to anything that was better than what they were using. In 1996, Font Bureau and the Poynter Institute jointly initiated a project to design and broadly offer a new text family, Poynter Oldstyle. Many newspapers joined in the effort to test this first text family, ensuring that Font Bureau’s design would be broad enough to cover the technical needs of many newspapers. Font Bureau quickly followed with an agate family, and a sans to complete a single set for an average newspaper. Each year, additional families and extensions to the existing families, have been added so that Font Bureau now offers a growing range of families useful to newspapers needing readable text, appropriately newsworthy display faces, and clear, flexible agate. That is our Readability Series. | USING THE SITE
Readability Series
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