The design and editorial teams at the Minneapolis Star-Tribune first met in 2002 to address their changing readership and set a new course. Poynter Oldstyle Text and Kent Lew’s Whitman Display were soon brought on board.
Deputy Managing Editor of Visuals, Monica Moses, saw the upscale potential of this designed-for-text typeface in headlines and commissioned as such. It has a Minnesotan “value for intelligence but not self importance” she felt.
Choosing Christian Schwartz’s slab serif Popular was in contrast to the trend of pairing serif and sans serif in a usual display structure. Often set in lowercase, it has immediate appeal for everyone. FB2006
Related Fonts· Popular
· Poynter Oldstyle Text
· Whitman Display
Services Provided· Expand existing typeface
· Modify existing typeface
· Modify nameplate or logo
· Typographic audit
Designed by· Monica Moses