The Houston Chronicle was ready when Editor-in-chief Jeff Cohen initiated big changes for a new look and structure. Design consultant Roger Black was tasked to brand the Chronicle with a rough-and-ready Texan feel that wouldn’t “put on any airs.”
Black was inspired by the exuberant typography used by the grand Hearst papers of the 1920s, and centered on a fresh interpretation of the Venetian oldstyle with Christian Schwartz’s drawing of Houston for headline and deck. For the text version, Schwartz simplified many forms, walking a fine line between a serious tone appropriate to news and the idiosyncratic character that had sparked Black’s original interest.
Related Fonts· Antique Condensed
· Benton Sans
Services Provided· Original typeface
· Expand existing typeface