To distinguish the Arizona Daily Star as an important regional voice, designer José Merino sought a look that would reflect the unique warmth and passion of the Southwest. From the menu of spicy options recommended by the Font Bureau, he chose Cyrus Highsmith’s Prensa as the main course. The taut, active letterforms and lively details add a special kick to display headlines.
When the existing Prensa series proved too wide for hard-news heads in narrow columns, a fresh set of Prensa Condensed fonts was specially prepared to add flexibility while keeping flavor. Benton Sans provides the secondary navigation and also adds punch in bold sports headlines. A custom smoothed version of Amplitude is employed in the upmarket NWS edition for stylish headlines.
With this versatile suite of Font Bureau fonts, the Arizona Daily Star and its sister publication, the Spanish-language La Estrella de Tucsón, were able to establish distinct identities for a diverse regional audience, while maintaining a single harmonious brand. FB 2004