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The majority of headlines are set in the sturdy, highly visible ITC Franklin, a time-tested workhorse, recently revised by David Berlow. Dr. Mario R. Garcia and his team never had a second thought about Franklin for the Mag. ”It has the strength one seeks in headlines that will deal with the drama of sports,” explains Garcia. ”It could very well be seen on the scoreboard at the top of a stadium.”
For a complementary serif, García Media chose Cyrus Highsmith’s Zócalo, which successfully combines oldstyle characteristics with a lively, contemporary flair. Its agile, athletic forms provide a supple contrast to the robust Franklin. ”For a sports magazine,” says Garcia, ”just perfect.”
· ITC Franklin
· Zócalo Display
· Zócalo Text
· Garcia Media
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