Key West

How do you redesign a magazine around the type? With master directors Roger Black and David Berlow, Latin FB took center stage debuting as the personality of this uninhibited vacation spot.

Berlow originally showed Black a series of four Latins whose features shifted incrementally away from a traditional form known for its many sharply diagonal serifs. This approach allowed Black to choose just how much character the display typography for Key West should have.

Fittingly, Black chose the most whimsical for this scintillating little magazine, and it became a hit. Jim Parkinson collaborated on the logo. FB2006

Related Fonts
· Latin FB

Services Provided
· Original typeface

Designed by