Known for considering the entire field of business as its purview, content-rich Fortune magazine ventured into its first redesign in ten years with bolder photos, more white space, color-coded sections and all new typography.

Kent Lew’s award-winning Whitman is the serif type family with a range of expanded styles drawn for text, display, and titling. Design Director Bob Perino, said of Whitman, “The more I see it, the more I love it. It is strong and elegant. I couldn’t have asked for a better font.”

Also used in the redesign are Christian Schwartz’s Popular, a new slab serif, giving the right complimentary heft, and from Cyrus Highsmith and Tobias Frere-Jones, the clean and beautiful Benton Sans, invested well as both large display and body copy. FB2007