Geraldine Hessler’s 2006 redesign for Entertainment Weekly marked the magazine’s first significant typographic update in more than a decade, after a long and successful run with Bureau Grotesque in the leading role.

In contrast to the exuberant personality of the previous face, Hessler wanted to cast a type with a no-nonsense, “industrial” tone. When nothing pre-existing on the market quite matched her vision, she commissioned Cyrus Highsmith to draw Scout (originally dubbed EW Sans) in multiple weights and widths for use throughout the new design. FB 2006