In the sixteen-seventies, Christopher Plantin was the largest publisher of his day. Hendrik van den Keere cut for him an astounding series of romans. As Stanley Morison once observed, such types adopted features of Flemish blackletter to strengthen elegant French romans. Large on the body, strong in color, economical in fit, widely (if anonymously) distributed, they established effective standards for all that followed; FB 1997–2000