Poynter Gothic Text

Morris Fuller Benton’s drawings at the Smithsonian show a creative concern for effects of scale on typeface design. Tobias Frere-Jones began with 4-point ATF Franklin Gothic drawings, modifying proportions to mix with Poynter Oldstyle & Benton Gothic, and adjusting ends of curved strokes “C G S a c e r s” to suit news printing conditions. Poynter Gothic Text excels as subheads used with Poynter Oldstyle Text; FB 1997–99

Poynter Gothic Text is part of the Font Bureau Readability Series, and is not available for purchase via our website. Please email us with your inquiry. For a pricelist, please see our Readability Pricing (PDF file).

Among other uses, Poynter Gothic Text is recommended for Newspaper and Magazine use.