Cyrus Highsmith designed Boomer Sans & Boomer Serif as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud. Together the Boomers illustrate the guiding sentiments of the designer Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”; FB 2007