The Belucian series offers a distinguished text design supported by dynamic headline structure. In need of a distinctive display style, Smart magazine asked Font Bureau in 1990 to revise the work of Lucian Bernhard from 1925. David Berlow prepared Belucian Demi, now accompanied by Kelly Ehrgott-Milligan’s 1994 Demi Italic, added Book and Book Italic for text, and designed Ultra for dynamic impact in headlines; FB 1990–94