Amplitude

Christian Schwartz describes the origins of the idea: “The seed was planted for this face when I used Matthew Carter’s Bell Centennial, originally designed to compensate for the printing methods and point sizes used in phone books, for display on some posters I designed in college. When you blow this tiny type up to large sizes, it looks as crazy as any mid-nineties postmodern deconstruction. I wanted to draw a face that had this same quality as its primary goal rather than a side effect.”