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BEHIND THE SCENES, NEWS · December 22, 2010

Some New Dimension for Fortune

Earlier this year, Fortune magazine launched a new redesign featuring a new logo drawn by Cyrus Highsmith.

Just recently, Fortune’s creative director John Korpics came back to us to commission a special version of that logo to add some depth to the cover of Fortune’s annual investment issue. He was looking to capture some of the complexity and dimensionality of old banknotes, but without straying from the logo’s strong, contemporary look.

Cyrus had started some 3D sketches while designing the original logo, so I had a great place to jump off from. That meant I was left ...

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