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NEWS · July 15, 2011

HOW: Condor among the “Sans-sational”

[Excerpted from the article “Sans-sational” by Allan Haley, HOW Magazine, Type and Color issue, July 2011. Used with permission from the author and publisher.]

Although new sans serif designs are released almost daily, those that are truly unique are tough to find...Condor is among those to pay close attention.

Drawn by David Jonathan Ross, the Condor typeface family finds its roots in earlier designs. “Condor is a modern take on the thick-and-thin lettering style,” Ross says. “These letterforms first caught my attention on a cross-country road trip. At about the same time, I found myself admiring Art Deco inscriptions and how the simplicity of sans serif letterforms could be elevated to an almost monumental elegance.”

Ross’ goal was to capture the monumentality and optimism of Art Deco lettering and combine it with the straightforward utility of work-a-day commercial typefaces in an open, contemporary design. In doing so, he fused high-contrasting stroke weights with a structure of flattened curves and open counters to create this sans serif family with subtle Art Deco undertones. In its various guises, Condor can approach the elegance of Radiant, the stylishness of Peignot, or the intensity of Serpentine.

Like its namesake, Condor has an unusually broad wingspan: From taut, compact condensed weights to expanded designs with a luxurious demeanor, it's a large family by anyone’s standards. At 60 designs, the Condor family is big enough—and distinctive enough—for just about any project.


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