Boston, May 3, 2002 — When color appeared on the front page of The Wall Street Journal, it was also newly dressed in Wall Street Journal Scotch from The Font Bureau, Inc. Sharpening appearance within Journal tradition is the work of Design Director Joe Dizney, design consultant Mario Garcia, and Font Bureau’s Cyrus Highsmith. Monotype’s 1908 Scotch No. 36 provides the basis of Highsmith’s new Scotch series. “It is the spectacular singular element that holds the whole thing together,” says Dizney.
The Journal is one of a handful of newspapers distinguished by a dominant typographic style. Scant use of photographs and careful use of color respect the power of typography. Use of color and photos is restrained, supporting typographic structure in expressing the financial backbone of the paper. Highsmith has enlarged the repertoire, providing a series of Scotch for headlines and section heads. Twenty-eight fonts are tuned to each element in the Journal’s typographic hierarchy.
The Font Bureau works with publishers worldwide, contributing to the redesign of more than two hundred newspapers from New York to Los Angeles, Boston toSan Francisco, Dallas to Minneapolis, Santiago to Mexico, London, Prague, Stockholm and Singapore. To learn more about our newspaper services — from suggestions on a font tocomplete redesign — please contact us.
For more press information, or font samples, send an email to firstname.lastname@example.org or call Font Bureau at 617.423.8770.