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NEW TYPE · December 11, 2006

New Custom Fonts: EW Sans and Heroun Sans

December 11, 2006 Boston

Font Bureau is proud to unveil two new families by Cyrus Highsmith, drawn for Entertainment Weekly, and Men’s Health. Both redesigns hit the stands within a week of one another.

Geraldine Hessler commissioned EW Sans and an updated logo to match for her redesign of Entertainment Weekly. The large family marks the magazine’s first significant typographic change in a decade, replacing the long running Bureau Grot. EW Sans visually updates the magazine for today’s age of on-demand content downloaded for portable media players or high definition plasma screens.

Commissioned by Joe Heroun, Art Director of Men’s Health, Heroun Sans is an industrial sans serif. Headlines are set in prominent condensed capitals on the cover. The family’s straight sides, taught flattened curves, and a low xheight reflect a style and physique readers of the world’s largest men’s magazine strive for.

Font Bureau works with publishers worldwide, contributing to redesign of more than three hundred magazines and newspapers to date, from New York to Los Angeles, Boston to San Francisco, Mexico City, London, Stockholm, Prague, Singapore and more.

To learn more about our magazine services — from suggestions on a font to complete redesign — send an email to or call Harry Parker or Robb Ogle at 617.423.8770.


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