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NEWS · November 23, 2009

Communication Arts: David Berlow’s Hutch for Rolling Stone

PARIS BEAUTY MEETS A ROLLING STONE

Hutch, from Font Bureau, is a modern interpretation of Cochin, another French typeface. Cochin was first released in about 1915 by the Peignot type foundry in Paris and was based on the lettering of late eighteenth-century French copperplate engravers.

Metal and phototype versions of Cochin were used in some of the first issues of Rolling Stone magazine. When Joe Hutchinson, the magazine’s current art director, approached famed publication designer Roger Black about creating a display typeface for the publication, Black immediately suggested Cochin.

David Berlow, Font Bureau founder, and Jim Parkinson, who drew some of the first designs used in Rolling Stone, collaborated to create the new design.

Read more by Allan Haley...


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