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NEWS · January 29, 2008

campaign typography

The Boston Globe asked us to write a small article on the design of the 2008 presidential candidates’ logos. Sam Berlow and I took a stab at it. I use the word ‘stab’ because looking at most of them is like stabbing needles into your eyes. Well, maybe not that bad.

Personally, I am surprised at how restrained Giuliani’s logo is. I was expecting something set maybe in this typeface with little airplanes crashing into it.

You can see the Globe’s version of the article here.


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