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NEWS · December 7, 2011

The Boston Globe’s Brand Integration Across Media

Few major publications have yet been able to do what The Boston Globe did recently – mirror their brand typography in both print and digital editions. Stephen Coles’s recent post on Fonts In Use details the typography of the new BostonGlobe.com and the newspaper’s emphasis on maintaining the newspaper’s identity through its typography. At the heart of the design is the use of the screen versions of their brand fonts, Benton Sans and Miller Headline via Webtype. The result? The Globe still feels very much like the Globe. Read on...


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