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NEW TYPE · September 15, 2008

New Fonts: Benton Modern Display, Rocky & ITC Franklin

Font Bureau is pleased to announce the release of three new typefaces from our drawing studio: Benton Modern Display, Rocky & ITC Franklin!

All Grown Up

Benton Modern Text was first prepared by Font Bureau for the Boston Globe and the Detroit Free Press. Design and proportions were taken from M.F. Benton’s turn-of-the-century Century Expanded, drawn for ATF, faithfully reviving this epoch-making magazine and news text roman. The italic was based on Century Schoolbook. These new display cuttings were prepared by Dyana Weissman and Richard Lipton.

36 Styles: Light, Regular, Semibold and Bold in Normal, Condensed, Extra Condensed and Compressed widths. Black and Ultra in Normal width. All with Italics.

A Latin With Bodoni Proportions, or a Bodoni With Latin Serifs?

For years Matthew Carter wondered why no Latins with Bodoni proportions had been developed, or why no Bodonis had Latin serifs. He solved this problem by drawing Rocky Regular and Bold with italics to fill the gap, then expanded the family with the aid of Richard Lipton. In publications, they provide a sharp spot of typographic “color” as signature headletter series for Roger Black’s redesign of the Rocky Mountain News.

40 Styles: Light, Regular, Medium, Bold, and Black in Compressed, Extra Condensed, Condensed, and Normal widths. All with Italics.

The Definitive Revision by David Berlow

In 1902 American Type Founders’ release of Franklin Gothic introduced Morris Fuller Benton. In 1979 Victor Caruso, International Typeface Corporation, increased the series to four photocomp weights, Light, Medium, Bold and Black, all with italics. In 1991 David Berlow added Condensed, Compressed and Extra Compressed widths. Berlow has completed his definitive revision, a single new series, ITC Franklin.

48 Styles: Thin, Light, Medium, Bold, Black and Ultra in Compressed, Condensed, Narrow and Normal widths. All with Italics.


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